Legal

Privacy Policy

Information We Collect

RSAAIDIAMONDS ("we," "our," or "us") collects information you provide directly when you interact with our website, speak with Dia (our AI gemological consultant), submit an inquiry form, or correspond with us by email or telephone. This information may include your name, email address, telephone number, postal address, the nature of your inquiry, your stated budget range, occasion, design preferences, and any photographs or reference materials you choose to share.

We also collect limited technical information automatically when you visit the site, including your IP address, browser type, device type, the pages you view, the time and duration of your visit, and the referring website. This information is used in aggregate to maintain the security and performance of the site.

How We Use Your Information

We use the information you provide to respond to your inquiries, prepare quotes for laboratory-grown diamond pieces, schedule consultations, fulfill orders, communicate about pending or completed work, and provide post-sale support including IGI certificate retrieval and warranty service. We may also use your contact information to send occasional updates about new collections, atelier news, or appointment reminders. You may opt out of marketing communications at any time by contacting info@rsaaidiamonds.com.

Conversations with Dia

When you converse with Dia, our AI gemological consultant, the conversation transcript is stored and may be reviewed by concierge team, RSAAIDIAMONDS's founder, to provide accurate quotes and follow-up. Conversations are processed through Anthropic's Claude API. We do not sell or share Dia conversation data with third parties for marketing or training purposes.

Information Sharing

We do not sell, rent, or trade your personal information. We share information only with the following parties as necessary to fulfill our services:

  • Maryland master jewelers who handle bench work on commissioned pieces (limited to specifications and delivery details required to complete your order)
  • Diamond suppliers in our sixteen-supplier network when sourcing a specific stone for your commission (limited to the technical specifications of the stone requested)
  • Service providers who support our operations under appropriate confidentiality terms, including website hosting (Hostinger), AI conversation processing (Anthropic), voice synthesis (ElevenLabs), telephone and messaging connectivity (Twilio), transactional email delivery (SendGrid), and website analytics and advertising measurement (Google Analytics and Google Ads, when you have consented to cookies)
  • Legal authorities if required by valid legal process

Data Retention

We retain inquiry information and conversation transcripts for a minimum of three years to support warranty claims, IGI certificate re-issuance, and ongoing customer relationships. You may request deletion of your data by contacting info@rsaaidiamonds.com; we will honor such requests except where retention is required by law or for legitimate business purposes.

Your Rights

Depending on your jurisdiction, you may have the right to access, correct, or delete the personal information we hold about you, to object to or restrict certain processing, and to data portability. Maryland residents and those covered by the California Consumer Privacy Act, Virginia Consumer Data Protection Act, or similar state privacy laws may exercise rights under those statutes by contacting us at the email above. You may also withdraw your consent to analytics and advertising cookies at any time, as described in the Cookies, Analytics, and Advertising section above.

Cookies, Analytics, and Advertising

RSAAIDIAMONDS uses Google Analytics 4 and Google Ads to understand how visitors use our site and to measure the performance of our advertising. These services use cookies and similar technologies to collect information such as the pages you view, the time and duration of your visit, and actions you take on the site.

We do not load any analytics or advertising technology by default. On your first visit, a consent banner asks whether you wish to allow these cookies. Your choice is remembered in your browser so the banner does not reappear on later visits.

  • If you accept, we enable Google Analytics and Google Ads measurement. These services may set first-party cookies (such as the Google Analytics cookie) and read or set third-party Google advertising cookies to measure conversions and, where applicable, support remarketing.
  • If you decline, no analytics or advertising tags load and no such data is collected. You can use the entire site normally either way.

Our implementation uses Google Consent Mode (v2) in its basic configuration, which means Google's tags remain blocked until you grant consent. You may change or withdraw your choice at any time by clearing the rsaaid_cookie_consent value in your browser's site storage, or by writing to info@rsaaidiamonds.com. You may also opt out of Google Analytics across all websites using Google's browser opt-out add-on, and manage personalized advertising through your Google Ads Settings.

Aside from the consent record, we use only the minimal functional storage necessary for the site to operate.

Security

We use commercially reasonable safeguards to protect the information you provide, including encryption in transit (HTTPS), secure server hosting, and limited employee access. No method of transmission over the internet is perfectly secure; we cannot guarantee absolute security.

Children's Privacy

This site is not directed at children under 18 and we do not knowingly collect personal information from children under 18.

Changes to This Policy

We may update this Privacy Policy from time to time. The effective date below indicates when this policy was last revised. Material changes will be communicated by email to active customers.

Contact

For privacy questions or to exercise any rights described above, contact info@rsaaidiamonds.com.

RSAAIDIAMONDS is a DBA of RSAAID LLC, a Maryland limited liability company headquartered at 4800 Hampden Lane, Suite 200, Bethesda, MD 20814.

Last updated: May 2026

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